Market Research
Raygain offers end-to-end market research solutions to domestic and international clients across the entire market research value-chain providing full syndicated or multi-client research services. We conduct qualitative and quantitative research and have the expertise and experience in executing projects in various industries and regions. We offer customized solutions to our clients helping them derive maximum value from research.
Identifying client’s research needs, suggesting possible approaches, designing and executing projects and providing analytical and business insights are some of our strengths. Our solutions are extremely cost-effective and can be customized as per client needs.
Types of Research:
- Brand Perception & Performance
- New Product Development
- Brand Positioning & Strategy
- New Concept Testing
- Market Sizing and Trends including Competitor Analysis
- Customer Satisfaction
Areas of Expertise:
- Data Collection - B2B & B2C
- CATI / CAPI / PAPI / CAWI
- Online Surveys
- F2F
- In-depth Discussions (IDIs) with C-level executives and industry experts
- Focus Group Discussions(FGD) in India
- Mystery Shopping
- Survey Programming & Designing
- Data Processing & Analytics
- Data Cleansing & Validation
- Basic Statistical Analysis
- Data Modeling
- Multi-variate & Conjoint Analysis
- Multi-lingual Studies
- Project Management
- Report Preparation
Industries Covered:
- Pharmaceuticals & Healthcare
- Information Technology
- FMCG
- Manufacturing
- Logistics
- Retail
- Telecommunications
- Customer Experience
- Automotive
Geographies Covered:
- APAC
- US
- Big 5 in Europe
- South America (Few countries)
Linguistic Capabilities:
English, Portuguese, French, Spanish, German, Italian, Russian, Mandarin, Malay, Thai, Hindi, Arabic
